Getting Started

Coding an HTML email isn't much different than coding a website was back in the late '90s. The same design tools are used to produce your final result. And the same general design principles are still in play: contrast, repetition, proximity, and alignment are all important. In this section, we'll go over some HTML email basics and introduce you to some MailChimp-specific information to help you get started.

Concepts

If you’re new to email marketing, there are some basic principles and background information on HTML emails that every email designer and marketer should know. In this section, we'll go over some HTML email specifics so you can make sure your campaigns get delivered.

Design

This is where the fun starts. Email is all about keeping your design simple and straightforward, and focusing on your message. In this section, we'll delve into the specifics of designing your email for desktop and web email clients, as well as mobile devices.

Development

Time to get your hands dirty. While email development is an exercise in trial-and-error and a lesson in compromise, it's not *that* difficult once you understand the pitfalls. Here, we'll cover HTML, CSS, and various testing scenarios to help you build a rock-solid email.

Resources

Designing and coding HTML emails can be a daunting task, so we've complied a list of resources to help you navigate the process as smoothly as possible. The tools in this section will help you create great emails and turn you into a lean, mean email machine.