Social Merge Tags

Use these merge tags to add links to social networking sites in your campaigns.

Facebook

If you’ve integrated Mailchimp with a Facebook account, use the following merge tags to include information from Facebook in your campaigns.

*|FACEBOOK:LIKE|*

Adds a Facebook Like button that allows subscribers to like your campaign on Facebook.

*|FACEBOOK:LIKE:URL|*

Allows your subscribers to like a specific link in your campaign.

*|FACEBOOK:FULLPROFILE|*

Places your full Facebook profile (as set under Account > Integrations > Facebook) into a campaign. Includes any recent posts.

*|FACEBOOK:FULLPROFILE:mailchimp|* or *|FACEBOOK:FULLPROFILE:IDnumber|*

Allows you to specify which Facebook profile or page to place into a campaign. Includes any recent posts.

*|FACEBOOK:PROFILE|*

Places your Facebook profile (as set under Account > Integrations > Facebook) into a campaign. Doesn’t include any recent posts.

*|FACEBOOK:PROFILE:mailchimp|* or *|FACEBOOK:PROFILE:IDnumber|*

Specify which Facebook profile or page information is pulled into a campaign. Does not include any posts.

*|FACEBOOK:POSTS3:mailchimp|* or *|FACEBOOK:POSTS3:IDnumber|*

Place just your recent Facebook profile or page posts into a campaign. Replace 3 with any number to specify the number of posts that will be shown on your campaign.

*|FACEBOOK:COMMENTSURL|*

Populates with a URL that points to the Facebook comments on your campaign archive page. This is a great way to create a custom link or button image for Facebook comments.

*|FACEBOOK:PROFILEURL|*

Displays the URL of the Facebook profile that’s connected to your Mailchimp account. For example: (http://www.facebook.com/mailchimp)

Twitter

If you’ve integrated with a Twitter account, use the following merge tags to include information from your Twitter profile.

*|TWITTER:FULLPROFILE|*

Populates your campaign with your Twitter avatar, follower, tweet, and following counts. Plus, a follow link, and your latest tweets.

*|TWITTER:PROFILE|*

Populates your campaign with your Twitter avatar, follower, tweet, and following counts, as well as a follow link. Doesn’t pull in your latest tweets.

*|TWITTER:PROFILEURL|*

Displays your direct Twitter profile URL. For example: (http://www.twitter.com/mailchimpux)

*|TWITTER:TWEETS(NUM)|*

This lets you control the number of tweets to show in your campaign. Replace (NUM) with the number of tweets you’d like to display. Use this in combination with *|TWITTER:PROFILE|* to customize what you’re sharing with your subscribers.

*|TWITTER:TWEET|*

Adds a Tweet button to your campaign that allows subscribers to share your campaign archive link. By default, the tweet includes your campaign’s subject line, your Twitter handle, and a shortened link to your campaign archive page.

*|TWITTER:TWEET [$text=my custom text here]|*

Includes your own custom text, as opposed to the subject line of your newsletter, in your Tweet. Also includes a shortened link to your campaign archive page. It’s important to be aware of the following when using this tag:

  • Plain-text only, please.
  • No quotation marks.
  • $text needs to be lowercase.
  • The space between TWEET and [$text] is intentional and required.

Tumblr

*|TUMBLR:SHARE|*

Adds a button to share your campaign on Tumblr. By default, your campaign subject line is used as the name of the page being shared.

*|TUMBLR:[$title=Google, $url=http://google.com, $description=A place where you search for things|*
  • The optional variable $url specifies the URL shared. If not specified, links to your campaign archive.
  • The optional variable $title specifies the title of the page being shared. If not specified, uses the subject line of your campaign.
  • The optional variable $description specifies the title of the page being shared. If not specified the item is shared without a description.

Google+

*|GOOGLE:PLUSONE|*

Adds a button to share your campaign using Google+. Uses your campaign subject line as the title of the page being shared and a snippet of campaign text as the description.

*|GOOGLE:[$title=Google, $url=http://google.com, $description=A place where you search for things|*
  • The optional variable $url specifies the URL shared. If not specified, links to your campaign archive.
  • The optional variable $title specifies the title of the page being shared. If not specified, uses the subject line of your campaign.
  • The optional variable $description specifies the title of the page being shared. If not specified the item is shared without a description.

Instapaper

*|INSTAPAPER:|*

Adds a Read Later button to save your campaign archive to Instapaper.

*|INSTAPAPER:[$title=Google, $url=http://google.com, $description=A place where you search for things|*
  • The optional variable $url specifies the URL shared. If not specified, links to your campaign archive.
  • The optional variable $title specifies the title of the page being shared. If not specified, uses the subject line of your campaign.
  • The optional variable $description specifies the title of the page being shared. If not specified the item is shared without a description.

General Sharing

Use these merge tags to allow your subscribers to share your campaigns on various social networking sites.

*|MC:SHARE|*

Adds a series of icons to your campaign to let your subscribers quickly share the campaign on various social networking sites.

*|MC:TOPSHARE|*

Adds a series of icons for the most popular social networks.

*|SHARE:SITE_NAME1,SITE_NAME2|*

Allows you to select which social sharing sites your subscribers can use for sharing.

*|SHARELINK:xxx|*

Inserts a URL to share your campaign archive where xxx is Facebook or Twitter. This is a great way to create a custom link or button image to share your campaign.