Add Alt Text to Images
Alt text is a short description that displays when a subscribers is unable to access an image. Learn how to add alt text to your email campaigns.
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Access Your Saved Email Templates
There are two ways to access your saved email templates in Mailchimp. Learn the steps to find them on the Templates page or in the email builder.
About Unsubscribe Suspension
Learn about Mailchimp's unsubscribe suspension policy, and how to resolve unsubscribe issues.
About Preview Text
Preview text is the part of your email that appears next to the subject line in recipients’ inboxes. Learn how to add or generate preview text in Mailchimp.
About Non-Subscribed Contacts
A non-subscribed contact is someone who has interacted with your brand but hasn’t opted in to receive email marketing campaigns. Learn about non-subscribed contacts and how to use them.
About Fake Signups
Mailchimp uses tools, like reCAPTCHA, to help keep spambots out of your audience. Learn how to spot fake email addresses, and how to remove them.
About Double Opt-in
To help you build a better audience, Mailchimp confirms that subscribers signed up to receive your emails. Learn the benefits of the opt-in process and how it works.
About Bounce Suspension
Learn how bounces are tracked and how they can lead to account suspension.
Why We Can't Stop or Edit Sent Campaigns
Once a campaign has been sent, it can't be stopped or edited. Learn why it's not possible to stop or edit sent campaigns.
Why Accounts Get Suspended
Learn about common reasons an account can be suspended.
Best Practices for Switching to Mailchimp
What you'll need to know about moving a list from another email or marketing service to Mailchimp.
View and Target Subscriber Email Clients
Use Mailchimp to send targeted campaigns based on email clients, such as Outlook or Gmail. Learn more about your audience's top email clients and segmenting.
