How to Use UTM Codes to Track Email Success
Email UTM codes, especially UTM medium codes, can help you track whether your email campaigns are a success. Learn more about how to leverage UTM codes.
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Learn How To Create UTM Links and Understand Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
Using Personalized Product Recommendations to Earn More Revenue
Do campaigns with personalized product recommendations actually perform better than those without? Let’s take a look.
Using Landing Pages to Connect with Customers
How Azalea San Francisco is using this marketing tool to drive sales and stay relevant.
How the User Journey Impacts Your Success
User journey plays a large role in business success. Learn how to create a customer journey map, read key examples, and improve your website experience with key strategies.
Key User Interview Questions to Ask Customers
Maximize your customer insights with our essential user interview questions. Discover what your customers really want and need to improve your product or service.
What is User-Generated Content and How Can it Help Your Business?
Learn about user-generated content, how it can build your brand and how to use it in your business's marketing strategy.
How to Use the News in Your PR Strategy
Newsjacking involves promoting your business by joining conversations about current events. Learn how to use it to help your business get press coverage.
Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation
Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.
Understanding Usage Rights: A Guide for Business Owners
Unlock the secrets of usage rights with our comprehensive guide. Gain clarity on licensing logic and maximize your content's potential.