What Is an STP Marketing Model?
Develop an effective marketing campaign with segmentation, targeting, and positioning.
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Why Storytelling Builds Stronger Customer Connections
Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.
Stitching Together Data with Gwynnie Bee
Though their daily emails allowed them to connect to potential customers, it was time-intensive to create an entire campaign every day. A/B testing gave Gwynnie Bee valuable insights, but by the time they found a winning combination, the campaign had alre
How Steel City Collectibles Became a Leader in Sports Memorabilia
The sports collectibles retailer uses Mailchimp’s tools to help them build connections with their audience.
Stay Interviews: Fostering Employee Loyalty
Discover how stay interviews can enhance employee retention and loyalty. Learn how to conduct an effective stay interview.
A Business Owner's Guide to Understanding Statistical Significance
Understand statistical significance in business with this comprehensive guide. Learn to make informed decisions based on data analysis and avoid common pitfalls.
Static vs Dynamic Websites: What’s the Difference
The main difference between static vs dynamic websites is that dynamic sites change per user. Learn about their pros and cons and which you should use.
Static Budget vs. Flexible Budget: Which is Right for Your Business?
Discover how to choose between a static and flexible budget for your business. Understand the advantages and disadvantages of each budgeting approach to make an informed decision.
Guiding Growth: Nurturing Startups Through Mentorship
Learn how a startup mentor can guide you throughout your entrepreneurial journey. Discover tips on how to find the right mentor for your business venture.
How to Develop a Startup Marketing Strategy
Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.
How to Thrive as a Startup Founder: Tips for Success
Discover essential strategies and actionable tips for startup founders to thrive in the competitive business landscape.
Startup Equity: The Founder’s Playbook
Unsure how to best manage your startup equity? Discover the best practices in equity distribution and how they can impact your startup’s future and growth.