What Is RFM?
Learn how to use the RFM model to identify top customers and build effective, targeted campaigns.
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Rewarding Customer Engagement With Pre-Built Segments
Gingiber uses Mailchimp's pre-built marketing segmentation to identify their most engaged customers.
How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
Maximizing Profitability: Explore Effective Revenue Models for Your Business
Choosing the right revenue model can help you earn more and create an effective pricing strategy. Explore the different types of revenue models here.
RetroSupply Co.'s Tips for A/B Testing and List Growth
Like so many Mailchimp customers’ small businesses, Retro Supply Co. started out as a side hustle.
Rethinking Subject Lines and Preheaders
Arcade Belts was concerned about their unsubscribe rate. They decided to rethink their subject lines and preheaders.
How Retargeting Ads Help Prendas Ciclismo Bring Back Shoppers and Find New Ones
Here’s how Google remarketing ads help one UK-based cycling company make customers out of the traffic they drive to their website.
Emerging Retail Trends and Insights for Businesses
Learn how retail is evolving with changing consumer behavior, new technologies, and sustainable business models designed for long-term success.
Retail Media and Its Role in Transforming Advertising
Explore how retail media networks are reshaping advertising with targeted strategies that drive sales and customer engagement.
Retail Marketing
Whether you're online, brick-and-mortar, or both, read about what you can do to sell more stuff.
How to Improve Your Retail Marketing for Maximum Impact
Discover key strategies to enhance your retail marketing, attract more customers, and boost sales with impactful techniques that drive results.
Proven Retail Customer Segmentation Tactics for Sales Success
Retail customer segmentation can boost sales, improve engagement, and drive loyalty. Learn how to use it to segment your audience.