How Chinatown’s Oldest Family-Owned Store Keeps Community at Its Center
Owner Mei Lum honors Wing on Wo’s legacy while working toward a secure, inclusive future for the neighborhood it serves.
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How to Write an Effective Winback Email
Want to prevent your loyal customer from leaving? A winback email may convince them to stay. Learn how to write an effective winback email here.
Why Should You Support Small Business?
Everyone says to "shop local, shop small," but why? Learn about the incredible benefits of supporting small businesses in your local community.
Why You Need Customer Reviews (and the Best Ways to Get Them)
Customer reviews give businesses the chance to see what’s working, get discovered by new customers, and sell more stuff. Here’s how to collect them.
Why We Love Having a Content Calendar (And Why You Will Too)
When you’re a growing company, your approach to connecting with users and telling your story online needs to grow, too. We’ve got a suggestion: Embrace the content calendar.
Why Social Is Not a Substitute for a Website
Social media creates visibility, but a professional website builds relationships—and conversions.
Why Single Opt-In? And an Update for Our EU Customers
We’ve made an important change for Mailchimp users located in the European Union: If your primary contact address is in the EU, your existing forms will remain double opt-in.
Why Shea Serrano’s Fans Beg to Pay Him for His Newsletter
The popular writer explains the hacks that've brought him email success.
Why Multichannel Campaigns Matter
Reach your people where they are, keep all your marketing in one place, and increase your ROI.
Make Your Emails Look Great in All Inboxes: Why Testing Matters
Here’s how to catch problems with your campaigns before you send them.
Why Clients Render Email Differently
We explore the different ways clients render emails—and investigate why those differences exist.
How to Use AI in Marketing Campaigns
Learn about AI marketing tools and how to take advantage of AI for your business.