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What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

What Is Copywriting and Why Is It Important in Marketing?

Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.

What Is Conversion Rate Optimization?

Conversion rate optimization increases the percentage of conversions for a particular action. With CRO, you can lower your cost of acquisition and grow.

How to Build a Winning Conversational Marketing Strategy

Create a successful conversational marketing strategy with our guide. Learn to boost customer engagement and achieve better results.

What Is Contextual Targeting?

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

What Is Conjoint Analysis?

Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.

Competitor Analysis: What It Is and How to Conduct One

Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.

Company Culture: Create a Thriving Workplace

Ready to redefine your workplace culture? Explore strategies beyond perks for growth and success.

Identify Cognitive Biases in Business Decision-Making

Learn how to recognize and counter cognitive biases in business decision-making. Enhance your strategic thinking and improve outcomes.

Maximize Your ROI with Cobranding: Tips and Best Practices

Read this guide to learn what co-branding is and how to maximize your ROI with brand partnerships.

Cause-Related Marketing Definition & Examples

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.

What is Business Intelligence and How To Use It

A business intelligence system mines raw data and transforms it into valuable insights. Here’s what you need to know about using BI tools.