How to Use Maslow’s Pyramid in Your Business Model
Maslow's theory evaluates the needs that all human beings have and ranks them into categories. Learn how these needs apply to a business framework.
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Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
COVID-19 Update: Marketing trends as brick and mortar businesses start to reopen
Industry insights and trends as small businesses pivot.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.