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Design an Effective Marketing Team Structure

Learn how to design an effective marketing team structure and unlock strategies for collaboration and efficiency.

Marketing Talk 101

Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.

How To Create Campaigns that Resonate

Boost engagement with personalization and marketing segmentation.

7 Marketing Resolutions from Mailchimp Customers

We asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them.

Choose the Right Marketing Research Methods

Discover how to select the best marketing research methods to gain insights, improve strategies, and boost your business success.

Marketing Reporting: A Complete Guide for Your Business

Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.

What is Marketing Reach? How to Measure and Improve It

Learn the definition of marketing reach, its importance, and how to optimize your campaign's marketing reach.

Marketing Psychology: Learn the Principles of Psychology in Marketing

Understanding marketing psychology can help you optimize campaigns. Read this to learn about marketing psychology tactics and how to apply them.

How to Market a Product

Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.

Align Your Marketing Process with Business Goals

Discover how to enhance your marketing process and align it with your business objectives to drive meaningful results.

How to Write a Marketing Plan & Use a Marketing Plan Template

A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.

Create a Marketing Plan For Social Media in 8 Steps

Crafting a social media marketing strategy is an essential part of a successful business in this day and age. Build a strong social media marketing plan by following these steps.