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Learn How To Create UTM Links and Understand Why You Need Them

UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.

Using the Customer Journey to Guide Your Campaigns

In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.

Using Segmentation to Improve Click Rate and Increase Sales

Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.

Using Personalized Product Recommendations to Earn More Revenue

Do campaigns with personalized product recommendations actually perform better than those without? Let’s take a look.

Using Landing Pages to Connect with Customers

How Azalea San Francisco is using this marketing tool to drive sales and stay relevant.

How the User Journey Impacts Your Success

User journey plays a large role in business success. Learn how to create a customer journey map, read key examples, and improve your website experience with key strategies.

Key User Interview Questions to Ask Customers

Maximize your customer insights with our essential user interview questions. Discover what your customers really want and need to improve your product or service.

What is User-Generated Content and How Can it Help Your Business?

Learn about user-generated content, how it can build your brand and how to use it in your business's marketing strategy.

Boost Your Digital Marketing With User Behavior Analytics

Unlock the power of user behavior analytics to refine your marketing strategy, boost conversions, enhance security, and create a better user experience.

Key User Adoption Strategies for Long-Term Growth

User adoption is the key to product success. Explore essential strategies to engage users, enhance retention, and maximize lifetime value.

How to Use the News in Your PR Strategy

Newsjacking involves promoting your business by joining conversations about current events. Learn how to use it to help your business get press coverage.

Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation

Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.