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Understanding Your Risk Profile and Its Impact on Decisions

Your risk profile shapes your choices. Learn why assessing it is crucial for balanced, informed decision-making in personal and professional settings.

Risk Mitigation Strategies Every Business Should Know

Learn key risk mitigation tactics to safeguard your business and reduce vulnerability to unforeseen challenges.

Embrace Risk: A Proactive Approach to Business Risk Management

Read this guide to learn more about the common risks businesses face and how to develop a proactive approach to risk management.

What Is the Difference Between an RFQ vs. RFP?

Looking for the difference between an RFQ and RFP? Learn more about RFQs vs. RFPs in this guide.

How to Efficiently Craft a Request for Proposal

Writing a request for proposal can be both exciting and intimidating. Learn how to make your own RFP template to get the right contractors on your project.

What Is RFM?

The RFM model can help you identify your top customers, ensuring you can build effective, targeted campaigns. Learn more about RFM and how to use it here.

Rewarding Customer Engagement With Pre-Built Segments

Gingiber uses Mailchimp's pre-built marketing segmentation to identify their most engaged customers.

How to Review and Measure the Success of Your Small Business Blog

Revisit your goals to find out what you did well and where you can improve.

Maximizing Profitability: Explore Effective Revenue Models for Your Business

Choosing the right revenue model can help you earn more and create an effective pricing strategy. Explore the different types of revenue models here.

RetroSupply Co.'s Tips for A/B Testing and List Growth

Like so many Mailchimp customers’ small businesses, Retro Supply Co. started out as a side hustle.

Rethinking Subject Lines and Preheaders

Arcade Belts was concerned about their unsubscribe rate. They decided to rethink their subject lines and preheaders.

How Retargeting Ads Help Prendas Ciclismo Bring Back Shoppers and Find New Ones

Here’s how Google remarketing ads help one UK-based cycling company make customers out of the traffic they drive to their website.