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Embrace Risk: A Proactive Approach to Business Risk Management

Read this guide to learn more about the common risks businesses face and how to develop a proactive approach to risk management.

What Is the Difference Between an RFQ vs. RFP?

Looking for the difference between an RFQ and RFP? Learn more about RFQs vs. RFPs in this guide.

How to Efficiently Craft a Request for Proposal

Writing a request for proposal can be both exciting and intimidating. Learn how to make your own RFP template to get the right contractors on your project.

What Is RFM?

Learn how to use the RFM model to identify top customers and build effective, targeted campaigns.

Rewarding Customer Engagement With Pre-Built Segments

Gingiber uses Mailchimp's pre-built marketing segmentation to identify their most engaged customers.

How to Review and Measure the Success of Your Small Business Blog

Revisit your goals to find out what you did well and where you can improve.

Maximizing Profitability: Explore Effective Revenue Models for Your Business

Choosing the right revenue model can help you earn more and create an effective pricing strategy. Explore the different types of revenue models here.

RetroSupply Co.'s Tips for A/B Testing and List Growth

Like so many Mailchimp customers’ small businesses, Retro Supply Co. started out as a side hustle.

Rethinking Subject Lines and Preheaders

Arcade Belts was concerned about their unsubscribe rate. They decided to rethink their subject lines and preheaders.

How Retargeting Ads Help Prendas Ciclismo Bring Back Shoppers and Find New Ones

Here’s how Google remarketing ads help one UK-based cycling company make customers out of the traffic they drive to their website.

The Key to Navigating Retail Trends: A Blueprint for Success

Stay ahead in the dynamic world of retail and keep up with ever-changing retail trends.

Retail Media and Its Role in Transforming Advertising

Explore how retail media networks are reshaping advertising with targeted strategies that drive sales and customer engagement.