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What Is a Whitepaper? When & How to Use One

Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

What Is a UX Designer: Qualifications, Skills, & Functions

UX designers make sure that a product or service is easy and enjoyable for customers to interact with. Learn more about what a UX designer is here.

What Is A Subheading and Why Are They Important?

Subheadings are extremely important, yet underutilized in formatting and SEO tools. Learn why you should optimize your subheadings and the best way to go about it.

How To Use Storyboards for Your Business

Storyboards can help you plan a marketing video for your business. You can also use them for a variety of different business endeavors. Learn how to make them.

Sole Proprietorship Explained: Advantages and Considerations

Learn about sole proprietorship: its advantages and important considerations. Make informed business decisions.

What Is a Silent Partner? Understanding Their Role & Impact

Grow your business with the support of a silent partner. Learn more about their role, benefits, and ways to ensure a successful partnership.

What is a Press Kit and Why Do You Need One?

Every startup business should develop a press kit. Learn what goes in a press kit, and how one can help your company. Also includes press kit examples.

What Is a Podcast and Why Are They So Popular?

Podcasts allow you to share your content with listeners from around the world. Read on to learn more about what podcasts are and why they’re appealing.

Mind Mapping: The Ultimate Tool for Boosting Creativity

Learn what a mind map is, how to create one, and why they’re important for your business strategy.

What Is a Microsite?

A microsite can ensure your brand stands out and attracts the right audience. Learn about microsites, including their purpose, benefits, and more here.

Metaphors in Marketing Strategy: Igniting Customer Imagination

Using metaphors in marketing is a great way to express ideas and connect with customers in a unique way. Learn how to implement metaphors in your marketing strategy.