Search Mailchimp

Why You Need Customer Reviews (and the Best Ways to Get Them)

Customer reviews give businesses the chance to see what’s working, get discovered by new customers, and sell more stuff. Here’s how to collect them.

Why We Love Having a Content Calendar (And Why You Will Too)

When you’re a growing company, your approach to connecting with users and telling your story online needs to grow, too. We’ve got a suggestion: Embrace the content calendar.

Why Social Is Not a Substitute for a Website

Social media creates visibility, but a professional website builds relationships—and conversions.

Why Single Opt-In? And an Update for Our EU Customers

We’ve made an important change for Mailchimp users located in the European Union: If your primary contact address is in the EU, your existing forms will remain double opt-in.

Why Shea Serrano’s Fans Beg to Pay Him for His Newsletter

The popular writer explains the hacks that've brought him email success.

Why Multichannel Campaigns Matter

Reach your people where they are, keep all your marketing in one place, and increase your ROI.

Make Your Emails Look Great in All Inboxes: Why Testing Matters

Here’s how to catch problems with your campaigns before you send them.

Why Clients Render Email Differently

We explore the different ways clients render emails—and investigate why those differences exist.

How to Use AI in Marketing Campaigns

Learn about AI marketing tools and how to take advantage of AI for your business.

Where Spam Traps Come From and How They Work

There are different types of spam traps, and they have their own special ways of worming their ways onto your list. Here we’ll look at common scenarios that can lead your list down some dangerous paths.

When to Use Videos in an Email Marketing Campaign

Embedding videos in your marketing campaigns can be a highly engaging strategy. Learn more about using video in your email marketing campaigns.

When to Use GIFs in Marketing Emails

Learning how to utilize GIFs in emails can bolster your email marketing campaigns. Read this to better understand when to use GIFs in marketing emails.